Centrados y Concentrados en el Cliente

Algunos conceptos tomados de una publicación de SAP sobre CRM:

• make the most of relationships with customers by capitalizing on customer insight
• streamlining critical business processes across and beyond customer touch points
• adapting quickly to changing business and customer needs
• empower employees to customer-centric
• invest in customer relationships
• to win and keep your most valuable customers
• cutomer loyalty and customer satisfactiona re imperative to secure sustainable growth
• to create and deliver superior customer value
• get a complete picture of your customer
• order, return and payment history, profitability analysis and credit information
• identify sales opportunites, reduce business risks, tailor product offerings
• target marketing messages, optimize service levels

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